Jaidah Electrical and Legrand highlights its innovative solutions in wiring devices and workstation solutions in Qatar


Legrand Group, the global specialist in electrical and digital building infrastructures, in cooperation with its longstanding partner in Qatar, Jaidah Motors & Trading Company hosted an event last 25thMay 2016 that brought together the country’s construction community.


During the event, Legrand presented its latest innovation and dynamic offers in wiring devices and workstation solutions. Attendees had the opportunity to discover the wide range of functions and finishes of Legrand wiring devices and the complete range of Legrand workstation solutions. They also introduced the re-launch of their Mosaic range, which will be exclusively available through its local distributor, Jaidah Electrical. The event was also meant to perfectly highlight the strengthening of the successful cooperation between Legrand and Jaidah Motors & Trading Company.


During the event, Mr. Altug Okay, General Manager of Jaidah Electrical Division, emphasized the strengthening of this partnership over the past 12 months, and expects similar results in the years to come. The event was also attended by Mr. Frederick Xerri, Executive Vice-President of Exports for Legrand.


JMTC recently restructured their Electrical division adding more products and solution offerings to their portfolio. With its new product offerings and structure, Jaidah Electrical is able to better meet their customers’ demands, in a most efficient way and with a stronger market presence. Their local warehousing capability also means that they have more product available, more often than their competitors.


Legrand Group offers a comprehensive range of solutions and services tailored to residential, commercial and industrial markets. From control and connection interfaces to cable management, power distribution and voice-data-image (VDI) systems distribution, Legrand provides a host of solutions designed to manage lighting, energy, networks and building access.


The origin of the company dates back to 1865 in France and has continuously strengthened its international presence. Its representative office for the Gulf region was established in Dubai, UAE in 1996 and today, with offices and dedicated teams everywhere in GCC, near and Middle East, Legrand affirms its support to local markets and international projects.


Jaidah Electrical, one of the leading distributors of electrical supplies in Qatar, recently held a product launch seminar for LSIS products in Doha where a wide range of electric power solutions were displayed to key industry professionals, consultants and engineers from private and government sectors. LSIS, with whom Jaidah Electrical has a business and distribution partnership, is a Korean power solution company with their regional headquarters based in the United Arab Emirates. 
This was an occasion to make the Qatari market aware of latest electrical solutions offered, specifically in the low and medium voltage segments, highlighting some of the new products such as electronic meter, switchgear, transformers and integrated protection and monitoring equipment. LSIS also manufactures high and ultra-high voltage products and all products are fully certified by all major agencies.
The event was attended by key officials from both the companies, including Altug Okay, general manager, Jaidah Electrical Division; SangHun Lee, managing director, LSIS; and SJ Park, general manager, overseas sales department, Power Distribution Business Group, LSIS.

Product launch seminar for LSIS products in Doha

As part of the yearly incentive scheme for the exclusive Osram distributors in Qatar region, Jaidah Electrical and Osram jointly arranged a trip for their top 7 Osram customer’s to visit the Osram factory in Slovakia, followed by a site seeing trip to Prague and Germany.As one of the two leading light manufacturers in the world, Osram is one of the few German companies having factories in different parts of the world.

The customers had a chance to learn and know more about the latest technologies in energy efficiency products and solutions and also the ideas and new concepts to enhance energy efficiency in the production process and facilities, such as LED solutions for industries to save up to 80-90% compared to halogen/CFLtechnologies. The experts from the factory detailed about the environmentally sound production techniques in Osram factories which help to achieve their objectives for environmental protection and cut production costs at the same time.

Mr. Asif Zahid, Sales Manager - Trade, Osram ME and Mr. Musthafa Hussain, Supervisor – wholesale, Jaidah Electrical accompanied the top 7 customers during their factory visit.

Jaidah Electrical and Osram believes that the factory visit will help them to market the product more effectively through the distribution system by building dealerenthusiasm and loyalty improving.

Jaidah Electrical division hosted Sohour gathering during the holy month of Ramadan, for the clients, distributors and dealers of their division.

The event, which was organised with the support from OSRAM Middle East, held at the Oryx Rotana Hotel, Doha, was a special opportunity to socialise for the people who are long term partners and also contributing towards the business growth of the division.

It was an opportunity to bring the multinational community together to celebrate and share good times during this special time of the year. Moreover, it helps to build team spirit. The Sohour was attended by around 250 specially invited guests.   

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